Getting Started in Sports Broadcasting: Research, Preparation, and Practice

How to Get Started in Sports Broadcasting

Sports broadcast is the process of a live sports event being filmed and recorded for radio or television. This can be a baseball game, basketball, football, soccer, volleyball or tennis game.

The job of a sports broadcaster requires thorough research and preparation before each game. They also work closely with a production team to coordinate camera angles, replays and graphics. 스포츠중계

How It Works

Sports broadcast is one of the most profitable and popular industries in television. In addition to major leagues such as the NFL and MLB, which have massive audiences that can be targeted through commercial advertising, individual teams also have their own subscription-based sports broadcast channels and online OTT video services.

Television rights to major sporting events are among the most expensive of any entertainment property. Due to the large and diversified audience for sports, broadcast networks can sell advertising space around live games as well as through televised replays of past events.

Local broadcasts of professional sports are often confined to a single market through regional syndicated television networks. However, since the introduction of cable and digital technology in the 1990s, sports can now be available nationwide through direct-to-consumer streaming services. For example, in the United States, sports network Altitude broadcasts Denver-based NBA and NHL teams as part of a cable subscription service. However, this can be subject to simultaneous substitution rules for Canadian viewers who want to avoid paying for the American feed of the same game.

Getting Started

Getting started with sports broadcasting requires research, dedication, and a lot of practice. A good starting point is to work as a journalist or an intern on a local news network, radio station, or newspaper to learn more about the career and how it works. It also helps to network with people in the field and ask them questions.

The professional sportscasters we see on TV make their jobs look effortless. Fans cheer them on from the sidelines and even cling to their opinions and predictions as if they were gospel.

If you’re interested in a career in sports broadcasting, it is important to complete a training program. Many colleges offer a specialization in sports broadcasting and will provide you with the hands-on experience to get started. You can also participate in student radio or television shows and obtain an on-campus internship to gain real-world experience. These experiences will help you build your resume and give you the confidence to pursue a job in this field after graduation.


A degree program in broadcasting or journalism is the foundation for a career as a sports announcer. But it’s also important to seek out on-the-job training in the form of internships. Some larger media companies have formal internship programs that pair students with professional sports broadcasters. Others are more informally structured, such as when local radio and TV stations offer internships for college students to help cover high school sports games.

Other on-the-job experience can be found through a variety of avenues, such as guest lecturers at your college courses and through sports broadcaster mentoring programs. It’s also a good idea to join sports broadcasting-related industry organizations to get to know other professionals in the field. This can lead to new job opportunities or connections that can help you break into the industry, like the one that led UCFB graduate Camila Cayere Diaz, MA ’20 to her current role with NBC Sports.


There is a lot of competition for sports broadcasting jobs, especially on radio or TV. That means the more experience you have in your belt, the better chance you have of landing one.

The best way to gain experience in this field is by taking on an internship, which will give you the opportunity to work at a professional control board, edit audio and video created by professionals and help out the marketing team. Many large media companies have formal internship programs, while local stations may offer unpaid opportunities to cover high school or college games.

Aside from the on-air duties, a sports broadcaster will need to do extensive research and preparation before each game. This will include studying player and team statistics, reviewing previous games and looking at current news in the world of sports. Effective collaboration with the production team is also key to ensure a smooth broadcast. All of this groundwork will help the sports broadcaster provide accurate and insightful commentary during the broadcast.